Vanya Rose

What she does here

On Viral PFP, Vanya watches which profile pictures people are searching for and saving, decides which ones make it into a gallery, groups them by vibe and writes the text around them: the short intros, the section notes and the description behind every image.

Her rule for alt text is simple. It should describe what is in the picture, not repeat a keyword. That helps people who use screen readers, and it is also what lets an image turn up for the right search.

Background

Vanya has a bachelor’s degree in Communication Design, where she studied typography, visual hierarchy, image curation and how people read visual material.

She started out writing and tagging for image-led publishers: captions, descriptions and metadata. From there she moved into image search, working on filenames, alt text, structured data and image sitemaps. Today she does image-based content and visual search work for Infinity Linkers clients, from New York.

How she works

• Trends first, keywords second. People search for pfps in loose, mood-based words. She tracks those phrases and builds galleries around them.
• The circle test. Every pfp is checked at small size, inside a round crop, before it goes up.
• Descriptions that describe. Alt text, captions and image metadata are written for the picture in front of her.
• Galleries stay fresh. Older posts and categories get new pictures instead of going stale.

The agency

Vanya is part of Infinity Linkers, a digital marketing agency focused on search. Its services are off-page SEO, on-page SEO and content writing, done with white-hat methods only, clear monthly reporting and a dedicated strategist for each client. You can also read her agency profile.

Away from the screen she spends her time in galleries and camera shops, keeps her own archive of reference images, and tracks how visual styles move from one platform to the next.